For many years, fashion has been one of the primary means through which women express themselves. The fashion and modeling industry has sometimes struggled to appeal to people of all sizes. It's not fair that not every woman can walk into a store with confidence and leave with something they adore and can't wait to wear. However, society has just begun to alter.  Our very own plus-size Indian models like Neha Parulkaras, and Tinder Badhesha, have chimed in, sparking critical discussions in the fashion world about size inclusiveness. Mada Sasa, which is our fashion label, too is fighting the battle for size acceptance on the runway and in real life.


The terminology "plus-size" and "body positive" are on their way out of the fashion industry, with "size-inclusive" replacing them as the ideal term. However, the word size-inclusive and plus size are not synonymous. They cannot be used interchangeably! Size-inclusive refers to producing the same types of apparel in all size ranges. In contrast, manufacturers produce various lines of plus-size clothes with varying options.  A size-inclusive business or company strives to cover as many various sizes and shapes as possible and does not specialize in single figure type. Inclusive sizing entails more than just offering larger size ranges. Many fashion businesses are already doing this, but not entirely to the pleasure of their customers. The organizational idea of inclusive sizing must be embraced. While size inclusiveness is a significant step forward for the fashion industry, inclusive fashion extends beyond size. Size inclusiveness is only one aspect of the issue. Other critical concerns confronting the fashion industry include diversity, ethics, and sustainability.

At Mada Sasa we have clothing styles such as drapes, cowls and kaftans in a variety of sizes and shades so that every woman may enjoy her wardrobe. Infact a good number of our clients are plus sized women, who adorn our dresses to look so elegant. We also include actual women as models wearing our clothing because representation is important! What you get from our store allows you to glimpse what you may look like.

Looking at global data, it is apparent that inclusive sizing is now a must for fashion brands. Kayla Marci, the market analyst at Edited, stated that "67 percent of American women are a size 14 and are articulating their demand for attractive items regardless of size." Brands can no longer afford to disregard this requirement. Having implemented size inclusivity for our brand Mada Sasa, we do realize that introducing inclusive collections necessitates expenditures in design, instrument production, logistics, and other areas. Inventory changes, stock-outs, marketing, and other expenditures are all impacted. This effort, however, is repaid by clients who are not only ready for these new items, but also hungry for them, believing that they have been overlooked by the fashion industry for far too long. For fashion businesses, the inclusive sizing market represents an intriguing financial prospect. It is a global trend with a diverse target audience that includes women, men, and children. "If you're not in the plus industry, you're not in business," said Keisha Holmes, creator of Curvy Sense.