In a country like India, where only 35% of people have internet access, social media adoption has already been quick, and mobile-based social networking sites like Instagram are exploding. According to the Global Web Index (GWI), Instagram has a market dominance of roughly ten million people. As a result of the widespread use of social networks, businesses are increasingly turning to social media influencers and enthusiasts as a more effective way to reach out to their customers. Many companies, particularly in the fashion, cosmetic, and lifestyle industries, have benefited from Instagram. Consumers no longer have to wait for their quarterly fashion magazine to appear to learn about the current trends. With the expanding number of fashion influencers in India, lifestyle and fashion advice is now just a click away.
In terms of understanding the influencer marketing sector and the tremendous prospects it offers for both social-media influencers and brands, the year 2021 was a watershed moment. Let's take a look at the burgeoning fashion influencer sector and see what's driving it so big.
We jotted down few points for you already!
Instagram is the new Platform for Communication
Instagram has evolved into a simple communications channel with enormous effect on the general public and the fashion industry. Fashion firms are on the lookout for Instagram fashion influencers to help advertise and sell their merchandise.
Prevailing Instagram trends and reels are being used for consumer research and commercial initiatives. Every piece of data, from standard to opulent, is marketed for a larger audience to see.
Instagram Fashion Influencers are the ultimate Trendsetters
The majority of fashion trends may be found on Instagram. All kudos to Instagram fashion accounts for generating a universal representation of information, where someone who isn't in the fashion industry can obtain adequate relevant information to comprehend the ongoing trends, whether it's the slo-mo streetwear videos or the current y2k fashion and apparel aesthetic.
Furthermore, Instagram fashion influencers have the capacity to empower fashion trends. Their engagement is to be commended! As a result, the development of influencer marketing, which has grown from a $6.6 billion sector in 2020 to a $9.7 billion industry in 2021!
It’s all about Influence and Engagement
Fashion influencers are now completely responsible for the rise and promotion of the fashion business to a larger audience. Their word-of-mouth marketing is extremely valuable since it not only generates revenue for companies but also creates new career prospects, allowing both consumers and brands to thrive.
Click-through rate, median shares, and participatory approaches all lead to improved engagement with high-end brands, which was not the case previously. Brands may use well-known fashion influencers to promote themselves and reach out to their target audiences in a variety of ways. In exchange, these Instagram fashion influencers get benefits from brand partnerships.
It's the foundation of ‘Trust’
We live in a time when consumers desire to feel as if they are making their own choices. Regardless, whether they like it or not, people are always impacted by others. People, not brands, are the ones who people trust. As a result, influencer marketing is an effective marketing strategy, especially in the fashion industry. Word-of-mouth (WOM) produces multiple times as much revenue as sponsored marketing, according to several research.
Furthermore, customers that buy from your company through word-of-mouth have an increased retention rate.
Komal Pandey is a well-known name among fashionistas because she has always been about fashion. Her content films are extremely innovative, and many people find them calming! This Delhi-based fashion Instagrammer has been in the business for more than seven years and has over 1.3 million Instagram followers who adore her aesthetic and video edits. She is undeniably one of India's most powerful fashion influencers.
Not to mention another Instagram fashion icon, Siddharth Batra, who is one of India's top men's lifestyle, aesthetic, and fashionable Instagram influencers. He enjoys defying preconceptions and posts entertaining and informative fashion and beauty videos on his Instagram account. His free-spirited demeanour and endearing personality have added to the overall quality of his approach and helped him gain a large following! If you're a male looking to follow one of India's top fashion influencers, Siddharth Batra should be at the top of your list.
Wrapping up this blog, one of the most popular hashtags today on Instagram is #fashion. As a result, Instagram, fashion, and influencers appear to be a combination made in heaven. Fashion is the most proactive industry on Instagram when it comes to investing in influencer marketing, according to a survey conducted by Hubspot in 2020. Fashion brands account for 25% of all sponsored content.
To summarise, fashion businesses are investing an increasing portion of their promotional budget to influencers, particularly those with a large following who can actually influence and alter the fashion industry like never before.