Social Sustainability and its Importance

One of the most significant issues confronting today's corporate leaders is integrating sustainability into their fundamental responsibilities. It is required to relocate beyond simply adopting green practices to reimagining, re-designing, and re-developing business operations. Most of the efforts so far have concentrated attention on the financial and ecological components of sustainable growth, ignoring the social sustainability dimensions. As more businesses pledge to sustainability, there is a growing concern about incorporating social sustainability into their business operations.

From a commercial standpoint, social sustainability is recognizing how enterprises affect individuals and society. Human rights, fair labour practices, living circumstances, healthcare, protection, wellness, diversification, equality, work-life balance, empowerment, community involvement, generosity, volunteerism, and other social sustainability performance problems are all addressed in organizations.

Companies that emphasize on social sustainability understand the value of their communication with consumers, communities, and culture. They include moral obligation into their basic corporate strategy and evaluate how their actions influence people. Doing business comes with a human cost. A socially responsible company will evaluate the safety of its employees in a given place. It will not jeopardize the safety of its employees by allowing employees to work in a structure that has been judged unsafe.

Aspiring for social sustainability, UN Global Compact says, can benefit businesses in a range of methods:

o Unlocking emerging industries

o Assisting in the retention and attraction of business partners

o Becoming a generator of new product and service line innovation

o Increasing internal morale and employee involvement

o Enhancing risk mitigation

o Resolving problems between the firm and the community


Mada Sasa – an epitome of Social Sustainability

Mada Sasa, a blossoming fashion house and a leading manufacturer, whole seller, and retailer of a wide selection of contemporary Asian apparel, has been a shining example of the fashion industry's commitment to social sustainability.

Mada Sasa is well-known for its stringent effective internal control requirements, which include many layers of examinations on fabric quality, embellishment, wear resistance, pre-packaging assessments, and environmental friendliness, as well as prompt delivery following our pledges. Their drapes, gowns, tunics, and clean silhouettes have earned the trust of clientele domestically and internationally over the last decade. Kudos to the team that has been working on the selection of Indian handlooms or fabrics, color durability, and vibrancy, neat embellishments, and embroideries, as well as traditional prominence and inventiveness in each design.

Apart from producing the best amalgamation of traditional and contemporary fashions, Mada Sasa is dedicated to its social responsibility and international understanding of the development and strategic philosophy and mobilization toward ecological sustainability, to generate a framework that can be sustained indefinite period in terms of human impact on the environment and social responsibility.

It's a platform that also aims to improve employment by standardizing skillsets for both urban and rural women, as well as contributing to women empowerment by not only providing floor-level education in stitching and fashion, but also by providing practical solutions, creating a space for themselves, and making them self-reliant.

It assures that issues such as working environment, discrimination, labor practices, fair trade, the environment, and welfare of animals are taken care of, with a conviction in ethical fashion and minimization of carbon footprint. Thus Mada Sasa is not only styling you, but also styling the society with its best practices.