Fashion is influenced by social and cultural developments all around the world. Celebrities have a huge effect on fashion, and their looks usually become trends, whether it's Kareena's Salwar-Kameez pants and T-shirt look in Jab We Met that started an "Indo-Western" revolution or Deepika's night-out club outfits from Cocktail that brought back major love for mini dresses - no industry in our country is as influenced by the screen as fashion.  Some of the major celebrity influence on fashion are, The Anarkali outfit which is synonymous to elegance and tradition, it was named after the legendary dancer in Mughal Emperor Akbar's court. Mughal-e-Azam, a film released in 1960 was a cinematic classic, and Madhubala in the part of Anarkali was appreciated by the audience. As the film gained huge popularity it lead a trend that lasted for decades. Anarkalis are now worn for practically every special occasion, such as weddings, celebrations, festivals, and social gatherings. This suit design is popular among women of all ages because of its elegance, uniqueness, and style.

This season, one-shoulder styles have taken over the runways, and summer soirees, thanks to wardrobe inspiration from fashion bloggers and celebrity stylists all around the world. The versatility of one-shoulder clothes has been demonstrated—from evening dresses to jumpsuits, the appealing neckline was seen everywhere this year as Priyanka Chopra collected her prize at the UNICEF Snowflake Ball in a one-shouldered high-neck crimson gown whereas Kriti Sanon provided cocktail inspiration in a dark blue sequin gown with a one-sided cold shoulder. The late Sridevi established herself as India's first female superstar and continues to inspire generations even years after years, Sridevi's white chiffon saree in Chandni in 1989 has become her most famous look, inspiring a flood of imitators and continues till date. The link between celebrities and popular fashion is undeniable. Fashion allows us to re-invent' ourselves and provides alternatives for framing the self, however momentarily. Mada Sasa and some other designer boutiques recognises the value of a celebrity influence and creates attires that are both current and timeless.