Years of Indian fashion cannot be summed up in a few words - each era's uniqueness, sophistication, and grandeur is portrayed by artisans and designers. Indian fashion is well-known for its unique and classic touch of ethnicity and heritage. Even now, the progression of fashion in India cannot be overlooked as it leaps to the heights of worldwide platforms. The first record of draping a saree-style cloth was discovered in the Mauryan Empire sculpture. Until Indian colonialism, fashion was a prerogative reserved for the country's wealthiest. Something worth noticing is the effect of the caste system on Indian fashion history. Fashion evolved in response to people's occupations and the practicality of clothes. For example, farmworkers and clerks wore dhotis and cotton sarees, but soldiers and warriors donned armour. Clothing was a representation of caste, class structures, and many responsibilities distributed across society. The actual emergence of the Indian fashion industry began only after the partition and the country's stable economy came into play. Inter-state trade growth resulted in the emergence of Indo-Western fashion. After World War I ended in 1918, the second decade of the twentieth century began with days of carefree living and extravagant parties. This period is known as the Jazz Age. Women's clothes grew far more liberal. Dresses and skirts were looser, with boxier patterns. The 1980s saw the emergence of sparkly and glittering costumes, denim and leather biker jackets, and chiffon sarees in a variety of hues with a mix of Indian and western apparel trends. Full-sleeved salwar kameez, floral dresses, long skirts, drape dresses, denim, and dungarees were popular in the 1990s. The 21st century marked the establishment of a steady and clear picture of the Indian fashion industry. Pants, short skirts, and flamboyant costumes and fashion grew more international rather than region-specific as women gained independence. This shift is most visible in the way women wear blouses and sarees these days, with halter-neck, back-button, and puffed sleeve blouses as women's first choice. From sarees to suits and from suits to western wear and then a fusion of both making it a huge trend known as Indo- western.
In today’s time bloggers and viral content have become key components in the fashion industry and people prefer embellished dresses with off-the-shoulder sleeves, silver metallic midi skirts, denim in a variety of hues and embroidery. Overall a piece from the past has altered its way with an eclectic aspect to create a new fashion norm. As a decade-old brand, we at Mada Sasa have also evolved and adopted a westernized view of fashion, while keeping up with the trends by adopting bold and fashionable choices.